Until five or six decades ago, home milk deliveries from local diaries were a critical part of the daily routine for most families.
However, the milkman started disappearing, as people started getting milk right from the store. Why? Because it was easier and much cheaper.
Interestingly, milkmen are on the rise these days, as people have recognized the importance of a sustainable way of living. In order to cut plastic waste, more and more people have started ordering glass milk bottles and the milkmen and women of London are making a huge comeback. This isn’t surprising though, as many people are willing to pay more in order to avoid plastic waste and help the environment.
As explained by the pro-glass company “My Own Bottle,” glass is far better for the planet because it is made from all-natural and sustainable raw materials that are 100 %recyclable and can be reused countless times. On the flip side, plastic bottles around bio gradable, which means that they can stick around for millennia.
More and more young people have become concerned with the problem of excess waste, so they have decided to go plastic-free. At the same time, many of them are returning to home deliveries de to their nostalgia for simpler times.
Since last year, Parker Dairies and Milk&More of London have seen a huge increase in their demand for glass bottles. Specifically, in a couple of years, the increase has been up to 25 percent, and it is estimated that home milk deliveries make up 3 percent of all sales in the U.K, which is around a million pints on a daily basis.
According to Paul Lough of Parker Dairies, the interest in glass bottles is “absolutely phenomenal”. The company gained 382 new customers in a year, and 95 percent of them request glass bottles. Most importantly, youngsters are much more environmentally conscious. And, due to the fact that the glass-bottled daily has attracted young people, Paul is working alongside the demographic and offering things like local honey and sourdough bread as well.
“Without a doubt [they are younger]. That is why we are trying to change our product list. We do sourdough and honeys… we sell 250 loaves a week to new customers.”
Patrick Müller, managing director of Milk&More, said that glass bottles are the future, and they aren`t just a thing from the past.
“We believe the tradition of the milkman has some fantastic elements that are relevant now. They are a reliable presence for pre-breakfast delivery, they offer an exciting product range including locally sourced produce, and can be a part of the community. We just have to make them relevant for the modern consumer.”